Measuring Success in Grocery eCommerce: 10 Metrics You Should Be Tracking

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You can't manage what you don't measure. 
Many petabytes of data (one million gigabytes, to be precise) are available to help you drive the best performance possible from your grocery eCommerce site. Yet plenty of marketers still struggle to make efficient and effective use of all the data available to them. The main challenge for medium-to large-sized retailers is in discerning which consumer data points—if collected and analyzed properly—will make the biggest difference to their business's bottom line. So exactly which metrics and KPIs should you be tracking?
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  • The five engagement metrics you should be monitoring to ensure you're on track to achieve your goals. 
  • The five conversion metrics you should be keeping track of to ensure your eCommerce site is delivering the profitability you need to boost your business's bottom line. 

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